Tasked with rebranding the regional coffee brand, our goal was to evolve their folksy, north-woods vibe into a brand who’s message could speak to anyone, anywhere. It all started with a manifesto that guided the look of the brand and our inclusive and playful tone for the new campaign.

We used cups as our primary means to introduce the new brand campaign.

Every touchpoint within the stores became an opportunity to introduce our new brand to our audience.