Ripcord
The silicon valley startup had game-changing technology supported by some of the biggest players in the tech space but their existing web presence was overly complicated and generic.
The new site needed to simplify and humanize their offering so potential customers could better grasp Ripcord and its offering.
Each robot was designed to represent a stage of the process. Step one was to turn paper documents into high fidelity digital files.
Make what was once inaccessible, searchable, actionable and ready to fuel your business.
Ready for action, data is now easy to access, search, sort and filter and ready to use, automate and analyze.
The look and feel of the overall site experience needed to feel modern and sophisticated yet approachable. Photography throughout the site helped to humanize the experience. Illustration was used to visualize a process that is mostly invisible. And the copy was written to be concise and put in terms that everyone from expert to noob could easily understand.