I helped lead a team of super talented creatives and strategists to reinvent the Inspire brand, from generic med tech to sleep experts with a human touch.

The design system and logo we created took inspiration from the night sky to create a restful and soothing vibe for the brand.

While the TV spots helped create awareness and an emotional connection with our audience, the website was designed to do more of the heavy lifting, educating potential candidates about treatment and positioning it as a legitimate sleep apnea solution option.