For years fans have speculated about Buffalo Wild Wings roll in strange occurrences during the game. We created a campaign that would generate buzz in the weeks leading up to the Super Bowl and shed light on how players feel about their alleged involvement.

To introduce our audience to our Super Bowl campaign, we released this teaser video to peak people's interest.

Our full-length video was released online days before the big game and distributed through Brett Favre's social channels.

This teaser video was pushed out through Favre’s own social channel the week of the Super Bowl as a tease of what was to come on Super Bowl Sunday.

We created a digital 3D conspiracy room where viewers could explore the tangled web of evidence Favre had collected. It was the first time animation was applied on top of a 3D image and assembled as a video.