With the Super Bowl visiting Minnesota, we wanted to create something that would get the attention of those visiting our fair state. Knowing the narrative the media would likely spin would be about how cold it is here, we embraced it and created a brilliant way of promoting the land of ice and snow to those who would otherwise never bother to come. Our hand-packed snowballs represented a lasting souvenir that perfectly encapsulates our love for the cold and our sense of humor.